The Challenge
I’m lucky enough to get challenged by Tokopedia to do their UX design for their new feature.
So far, Tokopedia provides paid or premium accounts for the seller. And in the near future, Tokopedia will provide a paid or premium account for the buyer as well.
My mission as a UX designer: Figure out what are the features that can be offered for premium buyer and how it should work and feels. Create the user journey and create the user flow of the features . Think big, but make things easy and straightforward.
I spent 3 days to take things apart, understand how it works and try to improve the user experience by adding those new feature. This idea is purely based on my own research.
Current State Analysis
Business Goals vs. User Goals
User experience (UX) is where business goals and user goals intersect. It is how a human feels when using a product while attempting to accomplish a task or a goal.
